How often do you think about your underwear? Not often? Well, a U.K. group who call themselves More Than Pretty Knickers, hopes to change that by producing a new video that draws attention to pollution and other hazards involved in producing and transporting underwear.

Many people are unaware of the amounts of toxic chemicals that are used in the production of certain textiles.

A spokesperson for the company told the UK Sun, “We’re NOT expecting folk to go commando. On the contrary we’re hoping the fashion business will become a leading example of an industry that can pull people out of poverty and protect our environment. More Than Pretty Knickers has one aim: to change the textiles industry for the better! We want to see standards raised at every level of production from growing to sewing, from cotton to bottom! We want to see fashion become a sustainable business driven by the demands of well informed shoppers who give a damn about where there stuff comes from.”