Recent rumors suggest that Sony is preparing to launch a 3D TV channel in partnership with IMAX and the Discovery group this news follows the announcement that Disney owned ESPN, will be launching a 3DTV channel in time for this year’s World Cup.

Sony have stated recently that at least 50% of all their new TVs will be 3D in the next couple of years so it makes sense that they look to provide 3D content to help ensure all these TVs aren’t left on store’s shelves.

Sony has predicted that an “explosion” in demand for 3D home entertainment products will not happen until 2012, despite growing interest in the technology.

According to analysis firm DisplaySearch, the 3D TV market will be worth $1.1 billion in 2010, but then grow significantly to reach $15.8 billion by 2015.